I don't blame Activision for that though, its their job to make money and well that's the best way they can make money right now. I wouldn't say that they are specifically targeting 10 year olds though, they call it the "casual" crowds, and casual does not mean underage kids. They slap the M rated warnings on the games but their parents buy the games for them anyways. There's not much they can really do about that. While many COD players are kids, I strongly doubt the majority of them are 10 year olds. Most, if not all, of the messages I receive are from 20 year olds and up (at least thats what they sound like). And I rarely see children ingame screaming into their microphones. They are there, just not as prevalent as everyone thinks so. I also definitely don't think the majority of the players are screaming maniacs, most players are quiet (or at least don't turn their mics on) and usually calm. There are 12 players in a match on average, and usually there are at least 1-2 ragers in the lobby with you, that's definitely not the majority, they are just the loudest.